It is a temptation for people doing God’s work to want to market themselves in hopes of ‘making it’. Perhaps this is how Jesus’ Paparazzi brothers thought when they wanted him to prematurely step into the dragon’s jaws of Jerusalem’s leaders. There is a prevailing attitude that we have to be aggressive and take the world by storm. If we don’t seize the opportunity we might miss it.

I remember when New Song Church began and we existed for our first four or five years without any signage. We did not put an ad in the paper like other churches and the Internet was still in its infancy. Without self-promotion we gathered 90-100 people and began a great work.

There is a time to quietly go about your work and there is a time to make loud proclamations.

John 7:
Therefore Jesus told them, “My time is not yet here; for you any time will do. The world cannot hate you, but it hates me because I testify that its works are evil. You go to the festival. I am not going up to this festival, because my time has not yet fully come.” After he had said this, he stayed in Galilee.

Jesus did not need to put on a show at the Feast Of Tabernacles, when everyone travelled to Jerusalem for 8 days of worship and festivity. He realized that his time was ‘not yet’. It was not time for his notoriety.

Jesus’ Kairos time was not going to be about popularity or successful ministry. His time would be a time of being hated and despised. His message of truth exposed the heart of darkness. The world would hate him because he brought a prophet’s message exposing the world’s black heart.

Not the world of people or the created world but here the world, or realm, of sin that is controlled by Satan and organized against God and righteousness.[1]

Jesus chooses to wait for the right time to come to Jerusalem to face the wrath of God against sin and man’s wrath against God. He would bear both in the Kairos time of the cross. For now, he remained incognito.

[1] NIV Study Bible Notes - 1 John 2:15